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 The practice of Marketing Research or Research for Marketing but, there is an important and distinct difference between the two. Marketing research is the objective gathering and interpretation of intelligence using analytical methods and techniques to gain insight and intelligence about audience purchase habits. Do you see the distinction? - Market research gathers information on potential markets, marketing research gathers knowledge on why they buy and who from. The main objective of Marketing Research is to understand the buying strategies of the audience. In short it is the science of understanding how and why customers and potential customers react, or not, to your marketing communications. Marketing Research, when done correctly will tell you exactly how to push the buttons that will induce more people respond to your message or proposition. And it will give you those advantages simply, quickly and cost effectively.

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